The Revenge of Analog: Real Things and Why They Matter (Hardcover)

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Staff Reviews

If you think digital will inevitably replace analog; that e-readers will replace books, on-line shopping will kill off bricks-and-mortar stores, that educational technology will replace teachers, think again! Sax presents compelling and eyeopening accounts of the the growing demand for analog products, businesses, and services. The resurgence of vinyl records is only a tiny sliver of this trend, but exemplifies many of the reasons that people are turning to paper notebooks, tabletop games, analog watches and real live teachers to improve their lives. I can't recommend this book highly enough. Whether you read it as a business book, a sociology book, or a general interest book, you will be surprised, occasionally outraged, and reassured that we are not heading into Terminator territory after all.

— Lisa


One of Michiko Kakutani's (New York Times) top ten books of 2016

A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again. Behold the Revenge of Analog.

David Sax has uncovered story after story of entrepreneurs, small business owners, and even big corporations who've found a market selling not apps or virtual solutions but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music allegedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade. Even the offices of tech giants like Google and Facebook increasingly rely on pen and paper to drive their brightest ideas.

Sax's work reveals a deep truth about how humans shop, interact, and even think. Blending psychology and observant wit with first-rate reportage, Sax shows the limited appeal of the purely digital life-and the robust future of the real world outside it.

About the Author

David Sax is a writer and reporter who specializes in business and culture. His work appears regularly in Bloomberg Businessweek, the New Yorker's Currency blog, and other publications. He is the author of Save the Deli, which won a James Beard Award for Writing and Literature, and The Tastemakers. He lives in Toronto.
Product Details
ISBN: 9781610395717
ISBN-10: 1610395719
Publisher: PublicAffairs
Publication Date: November 8th, 2016
Pages: 304
Language: English