The Responsive Chord: The Responsive Chord: How Media Manipulate You: What You Buy... Who You Vote For... and How You Think. (Paperback)

The Responsive Chord: The Responsive Chord: How Media Manipulate You: What You Buy... Who You Vote For... and How You Think. By Tony Schwartz, John Carey (Foreword by) Cover Image
By Tony Schwartz, John Carey (Foreword by)
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Description


Tony Schwartz, author of seminal text The Responsive Chord, is the progenitor of the study of media manipulation. As of 2016, his book is more important now than ever. The creator of the "Daisy Ad," widely credited with the election of LBJ and a pioneering media scholar reveals the secret machinations behind elections through exploitation of the media.
Product Details
ISBN: 9781633536050
ISBN-10: 163353605X
Publisher: Tma Press
Publication Date: January 10th, 2017
Pages: 196
Language: English