The Monster That Ate Marketing: A Leader's Guide to Reimagining, Reengineering, and Reinvigorating the Modern Marketing Department (Hardcover)

Description

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Marketing leaders are suffocating under the weight of more choices, more data, and more to-dos. And there's no technology or tool that will save us. The good news? We can save ourselves. The Monster That Ate Marketing details the mindset, principles, and practices that marketing leaders can use to bring focus and fun back to their work. Based on lessons learned over decades as a start-up founder and marketing consultant, Jeff Reynolds provides practical ways of thinking about--and designing--a high-impact, modern marketing department. Tame the chaos. Align your team. And do the best work of your career. Not only is it possible, but The Monster That Ate Marketing outlines mental models that need to change and the steps you need to take to make it your reality.